Tech

‘My Mistake,’ Says Contrite Zuckerberg About Cambridge Analytica

On a Q&A phone call with the media on Wednesday, CEO Mark Zuckerberg outlined Facebook’s plans to make the social media platform more secure for its users. “At the end of day, this is my responsibility,” said Zuckerberg. When asked if anyone had been fired at Facebook after the Cambridge Analytica debacle, he said, “I’m not looking to throw anyone under the bus,” and that what took place was “my mistake.”

During the 2016 presidential election campaign, Cambridge Analytica illegally obtained from Global Science Research (GSR) private Facebook information on tens of millions of users which were then used to develop “psychographic” profiles on voters.

Here’s the transcript of Zuckerberg’s remarks on the call:

We’re an idealitsic and optimistic company. For the first decade, we focused on all the good that connecting people brings…..[familes brought together, social movements, marriages] small businesses have tools now that previously only big compaies had. But it’s clear now that we didn’t do enough. We didn’t focus enough on preventing abuse and thinking how people can use these tools to do harm as well. And that goes for fake news, foreign interference in elections, hate speech, in addition to developers and data privacy. We didn’t take a broad enough view of what our repsonsibility is and that was a huge mistake. It was my mistake.

So now, we have to go though every part of our relationship with people and make sure we are taking a broad enough view of our responsibility. It’s not enough to just connect people, we have to make sure that those connections are positive and that they are bringing people closer together. It’s not enough to just give people a voice, we have to make sure that people are not using that voice to hurt people or spread misinformation. And it’s not enough to give people tools…we have to ensure that those developers protect people’s information…we have to ensure that everyone in our ecosystem protects people’s information.

A couple of weeks ago I announced that we were going to do a full investigation of any apps that had a large amount of people’s data before we lock down the platform. And that we would make further changes to restrict the data that developers could get.

 

But politicians are calling for more accountability. African American Congressman Bobby L. Rush (D-Ill.) sent a letter to the beleaguered Facebook co-founder after the revelation that 87 million Facebook accounts were compromised by Cambridge Analytica, and not the 50 million Facebook originally reported:

Mr. Zuckerberg:

I was pleased to read that in your interview with Reuters on April 3, 2018, you agreed “in spirit” with the European Union’s General Data Protection Regulation (GDPR) that is to take effect on May 25, 2018.

I was dismayed, however, to learn that you have yet to specify which aspects of the GDPR will and will not be implemented for users in the United States and around the world, who remain largely skeptical of data-driven companies.  While I understand that a large function of this is attributable to the fact that Facebook is “still nailing down details on this” I would like to request clarification on what you mean when you said that “it should directionally be, in spirit, the whole thing.”

Specifically, I would like information on the following items:

  1. What provisions of the GDPR will be implemented in the United States?
  2. What provisions of the GDPR will not be implemented in the United States, and why?
  3. What is the anticipated timeline for implementing provisions of the GDPR in the United States?
  4. When will you notify users of Facebook’s new privacy policies? How soon before, or after, implementation of these policies will users be notified?
  5. How will users be notified of Facebook’s new privacy policies? Will Facebook run a global ad campaign as it does when it announces new features?

As I am sure you agree, the safety and privacy of individuals’ data is paramount and should not be limited by geography. I look forward to your response to this inquiry and to working with you on this issue.

On Wednesday, Facebook announced that Zuckerberg would testify before a congressional panel on April 11.

The company also released its plans to strengthen user privacy. These include limiting the user data third-party app developers can access, no longer allowing apps to ask a Facebook user for personal information, and more. Here is the complete list of updates Facebook is making to enhance data privacy.